Schiffman And Kanuk 2007 Consumer Behaviour Pdf May 2026

According to Schiffman and Kanuk (2007), consumer behaviour is the study of how individuals, groups, and organizations select, purchase, use, and dispose of goods and services to satisfy their needs and wants. It involves understanding the psychological, social, and cultural factors that influence consumer decision-making.

Schiffman, L. G., & Kanuk, L. (2007). Consumer Behaviour (10th ed.). Pearson Prentice Hall.

Understanding Consumer Behaviour: Insights from Schiffman and Kanuk (2007)**